Help the right customers find your business online.

The goal is not to chase random keywords. The goal is to make your business easier to understand, easier to trust, and easier to find when someone searches for the services you actually offer.

• Clear headings, metadata, internal links, and page organization
• Dedicated service pages instead of hiding everything on one homepage
• Location-aware copy and service-area pages where they make sense
• Google Business Profile consistency, reviews, and customer-facing details
• Supporting content that answers real customer questions clearly enough for both people and answer engines
• Search Console review and ongoing visibility improvements

I can set up, clean up, optimize, and manage your Google Business Profile so the information customers see in Search and Maps matches the website and stays useful over time.

• Profile setup, access and verification guidance
• Primary and secondary categories, services and service areas
• Business description, hours, phone, website and contact details
• Logo, cover image and customer-supplied project photos
• Review link setup and review-response support
• Ongoing posts, service updates and profile maintenance on managed plans

Google controls verification and final profile approval. I can handle the setup and optimization work, but no provider can guarantee Google will approve or rank a profile.

AEO means Answer Engine Optimization. It is the plain-English side of modern search: giving search engines and AI tools clean, crawlable information they can understand when someone asks a question about your service.

• Direct answers to the questions customers actually ask
• Clear service, location, business, and contact information
• Semantic headings, internal links, and structured data
• Consistent business details, reviews, proof, and project context
• Content that is useful without hiding the important facts behind effects or scripts

AEO does not guarantee that any AI tool will quote or recommend a business. It gives those systems a clearer, more trustworthy source to understand.

Local search works better when the website carries real geographic context naturally and the Google Business Profile supports the same information. That can include Lafayette and Acadiana service language, dedicated location pages when justified, project references, consistent business details, profile categories and services, reviews, photos, posts, and internal links.

Typical problems include generic homepage copy, vague service names, no dedicated service pages, weak location signals, outdated business information, thin content, unclear calls to action, and websites that are launched once and never improved.

Search visibility grows through useful pages, fresh proof, better internal linking, content updates, technical cleanup, reviews, and ongoing attention to how customers actually search. The site should keep getting more useful as the business grows.